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LOGIC and EMBRACE Announce PartnershipTo Accelerate Media Supply Chain Transformation Projects In The DACH Region

LOGIC media solutions GmbH is delighted to announce that it has partnered with solutions provider EMBRACE SAS. This partnership encompasses sales and services for Embrace's software tools across the DACH region. Following LOGIC's support in implementing an innovative fan engagement project for the automotive refinement company Mercedes-AMG, LOGIC is taking the next step by becoming an official Certified Reseller of Embrace technologies to reinforce this partnership.

What Does Embrace Do?

Since 2015, Embrace has been transforming content creation at scale by connecting people, systems, and processes. The company develops advanced automation, orchestration and collaboration solutions for the media & entertainment industry and global brands. Embrace aims to unleash creativity and improve performance and experience around video and graphics supply chains.

Automate-IT: Promo versioning at scale

Automate-IT boosts on-air and digital promo versioning to packaging and delivery with future-proof automation. The solution offers complete end-to-end graphics workflow automation, graphical chart compliance and secured distribution of generated clips with an intuitive built-in nodal design tool for workflows.

Pulse-IT: Media supply chain orchestration

Pulse-IT enables users to translate, optimize, execute, and monitor complex business and broadcast processes and workflows. Pulse-IT maximizes the content supply chain with low-code orchestration. At the core, Pulse-IT is the orchestration layer accelerating a wide variety of content creation or broadcast processes from ingesting, transcoding, AI transcription, metadata mining, asset management, asset utilization, automated content processing, or post-production, transcoding, packaging, versioning egress to distribution.

Embrace's tools are already used in mission-critical environments at leading media and telco organizations, such as ABC News, A+E Networks, Arte Studios, Be tv, BCE, Brut., CANAL+, Euronews, Orange, Sinclair Broadcast Group, Red Bee Media, RTL Group, TF1, Warner Bros. Discovery.

Julien Gachot, CEO of Embrace, said: "We're thrilled to announce a powerful partnership between LOGIC and Embrace, marking a pivotal milestone in our mission to provide tailored assistance to media professionals, streamline operations, enhance user experiences, and modernize the media supply chain. LOGIC's advanced expertise in cloud environments and software development uniquely positions us together to empower organizations seeking success in their cloud journey. This partnership underscores our commitment to excellence and driving digital transformation at every turn."

Driving Fan Engagement: AMG TRACK PACE Personalized Video Experience

As part of the "AMG Track Pace" project at Mercedes-AMG, a program designed for passionate Mercedes-AMG drivers, LOGIC implemented a cloud-based solution on AWS leveraging EMBRACE Automate-IT. This allows AMG to generate racing videos automatically, efficiently, and at scale, combining telemetry and driver data with race recordings. By automating the creation of personalized videos, LOGIC with Automate-IT empowered AMG to engage with fans on multiple platforms, fostering a stronger connection and loyalty among enthusiasts.

Since the beginning of 2024, LOGIC has been involved with sales and project management for Embrace solutions on incipient transformation projects with German broadcasters.

Embrace and LOGIC are gearing up for an exciting lineup of events in the coming weeks. Meet with us at the DPP European Broadcaster Summit in Munich, where we will offer insights into the groundbreaking developments in Media Supply Chain orchestration. And if you're headed to NAB, be sure to visit Embrace at booth W2335. They are unveiling their major product updates and will be joined by the LOGIC team to engage with industry professionals. Take the chance to connect with Embrace and LOGIC to discover the future of technology firsthand!

Contact: LOGIC, Roland Beer, Phone.: +49 6257 9380 10, E-Mail:


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